The reality was that our engagement did not skyrocket. Furthermore, many users of the app were one-and-done deals and people would stop using the app after learning DARE virtually or signing up with a community centre. The engagement on the app decreased. AEDs started being installed island-wide and the AED signages were so good that people didn’t need the app to show them the way.
In addition, importantly, the new personal data protection laws suggested we shouldn’t collect personal data on signing in. However this had been the mainstay of ensuring participants were serious about their learning. As the years past, circumstances changed. What was previously accepted, was not abhorred.
After a long period of deliberation, we decided to decommission the app.
What lies ahead? Stay tuned to our next post where we will share more with you!